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a classic gin negroni made with campari gin and vermouth

The Classic Negroni - Reid's Cocktails

Reid’s Classic Negroni

The origin of the Negroni is that it was invented at Caffe Casoni in Florence, Italy in 1919. Legend tells that Count Camillo Negroni asked his friend, bartender Forsco Scarselli, to strengthen his favourite cocktail – the Americano – by replacing the soda water with gin. Scarselli added an orange garnish, rather than the lemon you’d usually get with an Americano, and the drink took off. 

Camillo Negroni himself was an interesting figure. He travelled around America while in his twenties and lived the life of a cowboy for a period. He also lived in London, which, we like to think, with its prevalent gin scene, led to him (perhaps inadvertently) creating one of the most iconic cocktails of all time.

The Negroni family was quick to take advantage of the cocktail’s success too, founding the Negroni Distillery in 1919, in Treviso, Italy, where they produced a ready-made version sold as Antico Negroni. 

  • 30ml Reid’s Signature Gin
  • 30ml Sweet Red Vermouth
  • 30ml Campari or Reid's Bitter Aperitivo
  • Garnish with slice of dehydrated orange
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